Middleton Car Hire Privacy Policy

Data We Gather

We gather and manage various types of personal information, including:

2. Usage of Your Data

Your personal information serves these key purposes:

• Service Fulfillment and Contract Obligations:
  • We handle the processing and management of your vehicle rental bookings and agreements. This includes verifying your identity to confirm you meet our rental criteria. We assist with the collection and return of your vehicle, as well as processing payments, deposits, and any applicable charges.
• Customer Communication (Legitimate Interest and Contractual Obligations):
  • Delivering booking confirmations, updates, and essential rental details. Addressing your questions and offering customer assistance. Informing you of any changes to our services or policies.
• Marketing Preferences and Consent Management:
  • We will send promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You may opt out at any time.
• Service Enhancements for Customer Benefit:
  • Assessing website interactions to refine user experience and site performance. Conducting research to improve our vehicle selection and service offerings.
• Compliance with Local Regulations and Laws:
  • Adhering to local legal, regulatory, and tax obligations. Protecting against fraudulent activities and maintaining service security. Addressing disputes and upholding our terms of service.

Information Exchange

Your personal information may be shared with:

• Local Car Hire Partners: Third-party companies assist us in delivering services, including payment processors, IT support, and maintenance. These partners are required to safeguard your data.

We do not share your personal information with third parties for marketing.

Data Protection

We take necessary technical and organizational steps to safeguard your personal information from unauthorized access, changes, disclosure, or loss. This includes employing encryption, access controls, secure servers, and conducting regular security assessments. Despite these measures, it is important to recognize that no method of internet transmission or electronic storage can guarantee complete security.

Data Storage Policy

We keep your personal information only for the duration needed to achieve the purposes for which it was gathered, including compliance with legal and accounting obligations. The length of time we retain data depends on the nature of the information and the context in which it is processed.

Your Rights in Middleton

Your rights under UK data protection law are as follows:

• Access to Your Information: Obtain a copy of your personal information records.

For assistance with your rights, please reach out to us below.

Cookies and Tracking Practices

Our website employs cookies and similar technologies to improve your browsing experience, analyze traffic patterns, and tailor content to your preferences. You have the option to adjust your cookie settings in your browser to manage how these tools function during your visit.

8. Updates to Policy

This Privacy Policy may be revised periodically to incorporate updates in our practices or legal obligations. Any changes will be reflected on this page, along with a new "Last Updated" date. We recommend that you review this policy on a regular basis to stay informed.

Contact Middleton Car Hire

For inquiries regarding our Privacy Policy or data practices, please reach out to us: