Middleton Car Hire Privacy Policy

Data Collection Practices

We gather and manage various types of personal information, including:

2. Our Use of Your Data

Your personal information serves these key purposes:

• Service Provision in Middleton:
  • We handle the processing and management of your car rental bookings and agreements. This includes verifying your identity to confirm that you meet our rental criteria. We also oversee the collection and return of vehicles, along with managing payment transactions, deposits, and any additional charges.
• Customer Communication for Contractual Obligations and Interests:
  • We send booking confirmations, updates, and essential rental details. We respond to inquiries and offer customer support. We inform you about changes to our services or policies.
• Marketing Preferences and Consent Management:
  • We will send you promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out whenever you choose.
• Service Enhancement for Customer Satisfaction:
  • Evaluating website interactions to refine user experience and functionality. Performing research to optimize our vehicle fleet and service offerings.
• Compliance with Legal Requirements:
  • Adhering to applicable legal and tax obligations. Safeguarding against fraud and maintaining service security. Addressing disputes and enforcing our policies.

Information Exchange Policy

Personal Information Sharing Policy

• Service Providers in Middleton: We collaborate with third-party companies, including payment processors and IT support, to deliver our services. These partners are contractually committed to safeguarding your data.

We do not share your personal information with third parties.

Data Protection Measures

We take significant steps to safeguard your personal information from unauthorized access, modification, disclosure, or loss. Our security measures encompass encryption, strict access controls, secure server environments, and ongoing security evaluations. Despite these efforts, please be aware that no online transmission or electronic storage method can guarantee absolute security.

Data Retention Policy

We keep your personal information only for the time needed to achieve the objectives for which it was gathered, such as complying with legal, accounting, or reporting obligations. The duration for which we retain information differs based on the category of data and the specific circumstances surrounding its use.

Your Rights at Middleton

Your rights under UK data protection law include:

• Access to Your Information: Obtain a copy of your personal information held by us.

Contact us to exercise your rights regarding privacy.

Cookies and Tracking Practices

Middleton Car Hire utilizes cookies and similar technologies to improve your browsing experience, monitor site traffic, and customize content. You can adjust your cookie preferences via your browser settings at any time. This allows you to control your data while enjoying a seamless experience on our website.

Policy Changes

We may revise this Privacy Policy from time to time to align with our operational practices or legal obligations. Any updates will be displayed on this page along with the new "Last Updated" date. We recommend reviewing this policy periodically to stay informed about our privacy practices.

Reach Out to Us

For inquiries regarding our Privacy Policy or data practices, please reach out.